From auto.com:

"Volvo prices new compact

S40 and V40 in low

$20,000s

July 7, 1999

ASSOCIATED PRESS

DETROIT -- Volvo Car Corp. said its

compact S40 sedan and V40 wagon will be

priced in the low $20,000 range when they go

on sale in the United States in September.

The cars are Volvo's first entries in the compact

market in more than a decade. The S40 will

start at $23,475, while the V40 will start at

$24,475, which includes automatic

transmission, power windows and locks,

side-impact air bags. The prices also include

transportation charges.

The S40 and V40, which have been on sale in

Europe for three years, are part of Volvo's

strategy to broaden its appeal in the

competitive U.S. market.

"Our aim is to attack the high-volume cars in

the compact segment," said Hans-Olov Olsson

president and chief executive of Volvo Cars of

North America Inc. "With this pricing strategy,

our cars will attract younger people who have

never owned a Volvo before because they

thought they couldn't afford it."

Volvo has said it expects to sell between

25,000 to 30,000 of the cars in their first full

year. Last year, Volvo sold 101,172 cars in the

United States; in the first half of this year, it sold

57,490.

Volvo Car Corp. was bought by Ford Motor

Co. earlier this year.

All content © copyright 1999 Knight Ridder Inc. and

may not be republished without permission."

Scott

'98 V70

'96 Miata (won't hold much, but such fun!)