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Volvo & MSN ALL

posted by  someone claiming to be Michael Svard on  Tue Dec 4 04:13 CST 2001 [RELATED]

VOLVO PICKS MSN FOR ONLINE PROMOTION OF NEW SUV

Volvo Cars of North America yesterday selected the MSN network for

the next phase of its digital marketing initiative, which will

coincide with the launch of Volvo's first sport utility vehicle next

year. The 15-month-long marketing push is a multilevel effort

designed to increase brand recognition and product affinity. It will

include special offers developed exclusively for users of MSN,

including promotions and Volvo's first Virtual Showroom, which will

be hosted by MSN Carpoint, where consumers can view the entire Volvo

model line.

http://www.wh5.com/ncmi/c.cfm?I=10732





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