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You have a point but...

posted by  bryan goldberg on  Sat Jan 12 07:36 CST 2002
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last visit: Wed Jun 26 12:41 CST 2013
[RELATED]

Yannis,

Bored & uninspired marketing??? Volvo had the finest low-keyed humorous advertising in the industry. Really, the turbo wagon as a replacement for the Ferrari is a classic. The closest example today is the VW 4-motion ad where the car is slowly spinning on the ice while the dirver tries to recall the name or the car that has the system. Brilliant.

As for eliminating all the "old patriarchs", that is bad karma. For one thing you lose the corporate history. Furthermore, putting all your eggs in the youth basket is just plain stupid.

Volvo was a niche car promoted to a certain buying community. This risk in seeking out a broader range of buyers is that you alienate your traditional customer base. And, if the product is no longer unique, then it will find itself competing against others in a very crowded market..

BTW the Cadillac CTS is one fine looking car!

Bryan






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