The message to which you are about to reply is shown first. GO TO REPLY FORM



 VIEW    REPLY TO THIS MESSAGE Replies to this message will be emailed.    PRINT   SAVE 

You have a point but...

posted by  davidm on  Sat Jan 12 09:48 CST 2002
Author: [PROFILE] [EVERY POST] [THREADS] [BEST POSTS] RSS Feed     [IGNORE ALL POSTS] [RELATED]

I don't think Volvo has all the eggs in one basket. The current lineup (in my opinion still overly broad for a company its size, but well-conceived) seems to cover a driver's lifespan. Some of the ads are OK, but most of the ones I've seen are generally too existential and bizarre. Here's the cost/quality thing again. To communicate this broad a line effectively will require tons of cash. They need to continue the brand image program (less existential, please) and add positioning advertising for each of the specific reasons. Each program would need to be targeted at particular market segments. Volvo hasn't the financial muscle to put behind this (unless William Clay Ford decides to pull out the checkbook and make it happen). To fund the appropriate advertising strategy would condemn us to another five years of bad light sockets.
--
(98 S70 T5SE misc mods, mostly lighting) (92 940GLE)






USERNAME
Use "claim to be" below if you don't want to log in.
PASSWORD
I don't have an account. Sign me up.
CLAIM TO BE
Use only if you don't want to login (post anonymously).
ENTER CAPTCHA CODE
This is required for posting anonymously.
OPTIONS notify by email
Available only to user accounts.
SUBJECT
MODEL/YEAR
MESSAGE

DICTIONARY
LABEL(S) +
IMAGE URL *
[IMAGE LIBRARY (UPLOAD/SELECT)]

* = Field is optional.

+ = Enter space delimited labels for this post. An example entry: 240 muffler


©Jarrod Stenberg 1997-2022. All material except where indicated.


All participants agree to these terms.

Brickboard.com is not affiliated with nor sponsored by AB Volvo, Volvo Car Corporation, Volvo Cars of North America, Inc. or Ford Motor Company. Brickboard.com is a Volvo owner/enthusiast site, similar to a club, and does not intend to pose as an official Volvo site. The official Volvo site can be found here.