Maybe I'm not giving them enough credit, but perhaps SUV owners aren't usually car "enthusiasts". If they are, they probably own a car as well, and participate in a forum devoted to it. Or, they belong to the various "Off Roading" forums, in which case they would have no interest in the XC90. Or, they're into the lowered, big wheels, bigger stereo, 9 video screens, tinted window SUV scene. Again, different forums, no interest in the XC90. Maybe when they start aging, and begin to experience problems, you'll see posts about them. Until then they're just nice apliances sitting in the driveway. Don't get me wrong, I think it's the best SUV out there,and I'd love to have one. I just wouldn't be inspired to write about it much.

Koz.