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They're just heating pads under the upholstery.
I believe IPD once sold add-on seat heaters for the 240 at least. I also might have seen seat heaters in the Volvo accessory catalog as a dealer-installed option at some point ...ummm, well, if that wasn't the Saab catalog.
I have 'em on my '98, which also has the velour seats. They came bundled with the traction control and headlight washers/wipers. I wouldn't have actually paid money for them otherwise. With the velour, they really do pump out the BTUs a whole lot faster than my Acura with it's leather seats. I can undestand why you might find the seats cold if you have leather seats.
Have you considered a sheepskin?
http://www.rmsheepskin.com/
-BTC
'98 V70 T5 5-speed, 155k mi, front IPD stabilizer bar, rear factory HD bar, Bilstein HD, Volvo strut tower brace and skidplate, e-codes, V-1, Mobil-1 since new, Michelin Arctic Alpins
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