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My answer to the question - and I don't think it's been mentioned yet - is that the market was already saturated - and in part, still is - with 240's. They made something like 3 million 240's, and THEY KEEP ON RUNNING. If you make a car that can run for 20+ years, and you make a lot of them, then eventually everyone that the car ever appealed to is going to HAVE one and there will be no more demand for the car.
The 240 with it's ancient styling and engineering, spartan design, lack of modern amenities, etc. is only going to appeal to a particular crowd - and all those people (us) have one. In some cases two, or six or ten. And STILL 240's are coming up for sale every day across the country, making it quite easy and cheap to find one in good shape.
I wish they'd moved 240 production to Mexico like VW did with the Bug just so we could have brand new body panels, seats, etc. But the fact is, average American car buyers with their H2's and their Mazdas are NOT going to pay for a 240 new. It would be like paying for a classic muscle car brand new in todays world - "No power steering, no A/C, no power anything, no air bags, gets 12mpg and you want HOW much???"
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Sean - now frolicking in the Land of a Thousand 240's (aka, Fredericksburg) thrice a week.
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