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Why were the older 240 more fancy?

posted by  Evan R on  Thu May 5 18:15 CST 2005
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last visit: Sun Sep 28 22:24 CST 2014
[RELATED]

Prices on 240 rose FAST over the years.

an '84 244GL/manual MSRP was $15,400

By '89 it rose to $20,100.

20k was a lot of dough for a car in 1989. To keep the price from getting too high, content was removed. Competition was fierce. A loaded Toyota Cressida cost the same $20k.

To be frank and fair, the 240 was slated to die in '86. Popularity kept it alive.

In the rest of the world, you could buy a stripped 740DL. That should have been the base model Volvo in America, but it never got here.
--
'73 142, '75 242, '75 245, '80 245, '86 244, '87 745T






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