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Work hard, play hard..... S70 1998

posted by  someone claiming to be Punxsutawney Phil on  Thu Jun 12 01:25 CST 2003 [RELATED]

"And bravo to these guys.....they soaked their client for an ad that cost 10x what it needed to. (And if you're the ad agency, that's the most important part!)"

Honda probably received 1,000x (at least) their normal ad exposure from this, and 99% has been for free. So it's probably still be a bargain at the price. We don't even get the Euro-Accord wagon here in the US (we get the sedan version badged as the "Acura TSX") and I even found the ad linked on the LAWNMOWER board!

As for the claim that it was a single continuous take, I'd carefully observe for a tongue-in-a-cheek on the face of the ad agency spokesman or at least for a smirk and a stifled laugh!

-Punxsutawney Phil






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