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Basically it is what people are willing to pay. Supply and demand
(and some good brand management by Michelin). Tires are a pretty
competitive market after all.
If you don't buy that then maybe: Its the OEM tire on a lot of cars.
They probably sell to car manufactures with a very low margin realizing
they make it up at tire replacement time since many people will just
replace with the exact same tire (the no-brainer choice).
I think the Pilot H's are a much better value and selected them over
the MXV4s.
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