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I can only reply to one part of your question--"Which is better?"--the big difference in the 740 and 240s are "fit" and "style" I do not like the 740s "squeezed" feeling inside--the 240 style and "fit" suits me just fine--the engines are the same --2.3L-- it really comes down to personal taste--try them both on--as far as any "practical" reason to choose one over the other--can't think of any--maybe somone else can think of something--?? (Oh-might be a little less "wind resistance" on the 740s--not enough to win me over--)
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