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Question is, does Volvo? Or even Ford?

posted by STEVEF on Thu Nov 21 01:03 CST 2002
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The facts (the sales figures, so far) show the results of incompetent marketing and design strategy that's compounding error upon error...this is a company without a coherent brand strategy. (It's not about engineering or superficial short-term marketing considerations. And by brand, I don't mean a logo and features packaging; I'm talking about something much deeper - the value proposition as understood and experienced by the customer.)

Dave can you please direct me to these "facts"????
--
Steve F. in Hoboken, NJ

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Is there any value in my HUGE investment? [V70-XC70]
posted by someone claiming to be den on Sun Nov 17 15:16 CST 2002 >

HUGE investment or expendable commodity?
posted by russb on Sun Nov 17 15:41 CST 2002 > V

Is there any value in my HUGE investment?
posted by whitev70r on Sun Nov 17 15:54 CST 2002 > V
- One happy Volvo Customer
  posted by someone claiming to be Nate on Sun Nov 24 12:51 CST 2002 > V

My HUGE investment was in dot-coms. That's done much, much worse than my Volvo.
posted by someone claiming to be bill d cat on Sun Nov 17 16:07 CST 2002 > V
- My HUGE investment was in dot-coms. That's done much, much worse than my Volvo.
  posted by pinebark on Fri Nov 22 13:25 CST 2002 > V

Is there any value in my HUGE investment?
posted by someone claiming to be Ray N. on Sun Nov 17 16:13 CST 2002 > V
- Is there any value in my HUGE investment?
  posted by someone claiming to be johnh on Mon Nov 18 04:25 CST 2002 > V

Is there any value in my HUGE investment? [V70-XC70][2000]
posted by Emission on Sun Nov 17 19:10 CST 2002 > V

Is there any value in my HUGE investment?
posted by someone claiming to be johnh on Mon Nov 18 03:04 CST 2002 > V
- Is there any value in my HUGE investment?
  posted by Jeffrey C on Mon Nov 18 11:39 CST 2002 > V
  - Is there any value in my HUGE investment?
    posted by someone claiming to be johnh on Mon Nov 18 12:50 CST 2002 > V
    - Is there any value in my HUGE investment?
      posted by Jeffrey C on Tue Nov 19 00:38 CST 2002 > V

Is there any value in my HUGE investment? [850][1996]
posted by ScottintheNW on Mon Nov 18 08:27 CST 2002 > V

Is there any value in my HUGE investment?
posted by Stafford on Mon Nov 18 15:10 CST 2002 > V

Is there any value in my HUGE investment?
posted by pinebark on Tue Nov 19 15:29 CST 2002 > V

Is there any value in my HUGE investment?
posted by likevolvos on Wed Nov 20 02:57 CST 2002 > V
- Is there any value in my HUGE investment?
  posted by someone claiming to be johnh on Wed Nov 20 03:26 CST 2002 > V
- Is there any value in my HUGE investment?
  posted by ScottintheNW on Wed Nov 20 04:18 CST 2002 > V

The reason my next car won't be a Volvo isn't because of quality issues.
posted by davidm subscriber on Wed Nov 20 06:41 CST 2002 > V
- Do you have anything NEW to contribute , David ?
  posted by Mansey on Wed Nov 20 11:28 CST 2002 > V
  - Do you have anything NEW to contribute , David ?
    posted by Jeffrey C on Wed Nov 20 12:05 CST 2002 > V
    - high tech does not necessarily equate to unreliable
      posted by Mansey on Wed Nov 20 12:48 CST 2002 > V
    - The difference between tricks and value
      posted by davidm subscriber on Wed Nov 20 16:49 CST 2002 > V
  - Question is, does Volvo? Or even Ford?
    posted by davidm subscriber on Wed Nov 20 16:05 CST 2002 > V
    - Question is, does Volvo? Or even Ford?
      posted by STEVEF on Thu Nov 21 01:03 CST 2002 > V

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Question is, does Volvo? Or even Ford?